Galvan - Resort 2021
(Images from Galvan. All rights. Used in promotion of the designer.)
While the fashion industry slowly emerges from the post quarantine stage after the global lockdown, still in the shadow and continued presence of the virus Covid-19. What may appear on the surface as the 'new normal', it is however the extent of what we once knew changing into something that no one can distinctly comprehend. So, what may be new, won't feel that normal at all. Like the fashion industry, most business are now struggling to define what a market place will be in a post Covid world. With the heavy weight fashion houses like Chanel and Gucci both, with their creative directors, Alessandro Michele for Gucci and Virginie Viard for Chanel, offering polar viewpoints. To which Michele has suggested that the fashion world, after the pandemic, should step back in retrospection and slow its presentations, to at least two shows a year, doing away with "Resort" and the pre-seasonal showings, on the other hand Viard is urging the industry to try and return to its romanticism of the runway and traditional seasonal shows.
However, the biggest concern for the larger fashion houses is a collapse of the luxury buyer, which was predominately the Chinese. The strange and abnormal dichotomy of Eastern luxury and Western pragmatic spending throughout the world, was overall, a leveraged bet. When yesterday in light of the current pandemic, has changed everything. For the most part it will be the financial losses from an over extended idealism of perpetuation and its divided markets. The question is; can many of the larger fashion houses adjust to change? When any aspect of normalization may reveal, paradoxically, a clarity in its distortion that what was once before, will not be. Which could entail that the smaller and medium size fashion companies may come out of this in better shape. Maybe. But, regardless its going to be difficult time.
Galvan's creative director Sola Harrison and design director Anna-Christin Haas, who also released their Bridal Spring 2012 collection during the lock down, have working tirelessly in visualizing their collections through the digital remote, creating a sleekly defined Resort collection. Exhibited on an outdoor setting within an indoor environment, further showing their adeptness while working on limited material pieces. With their beautifully crafted satin and silk arrays, further adding to the brand's minimalistic and simplicity of design, but also holding true to the appeal of early 1980s hedonism via Studio 54, cocktail dresses and one night stands. A different era, with its overture of similarities. But, the resonation of appeal holds true to which Harrison and Hass have portrayed in their ingenuity of a studio setting. The fashion lookbook, which may end up replacing overall the runway presentations, or at least morphing into an online fashion show, was always Galvan's hallmark pre the quarantines and lockdowns - which Harrison and Hass utilize with a dedicated finesse.
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