Burberry Fall Ready-To-Wear 2018. London Fashion Week

(Images from Vogue.com.  All rights. Used in promotion of the Designer)

Christoper Bailey after 17 years with Burberry as their creative officer (and president) bids farewell to the multinational, multi licensed fashion house, run specifically as a conglomerate that produces its own version of fast “designer” fashion.  Started in 1856 by Thomas Burberry as a trench coat apparel, it has been able, and successfully, been able to maintaining a constant fixture throughout its 162 year old legacy.  But, it is all but a nostalgic remnant in representing Burberry’s hall mark pattern designs, to what it once was in its early conception.  These mega corporation fashion houses, which have, in the case of Burberry, have expanded and split into smaller companies, are now run by a collective of CEOs that in turn finance the mega designer brand akin to a venture capitalist expansion.  Aiming more towards emerging markets, more so China and South America as Burberry buys into other smaller (European) luxury brand markets.

Frumpy and frustrated University student inspired collection.  A commercialized backlash which has its roots in a digital media over hype of catch phrases such as “equality” and “rights” movements.  Watered down and resold back into the immaturity of various social media markets, ad hoc and thrift clothing store styles that were at home in counter culture markets 20rs ago, the vast difference is you could piece together an outfit with less than $25 as opposed to Burberry’s “backlash” selling (unaffordable) pitch which is actually not aimed at the tedium of most post adults and all their manufactured fears, but to Asian markets who are curious about the West and all its created market turmoil.  Sloppy fits, post graduate art student paint splashes on oversized and sloppy styles, that falls very short of conceptually projecting a distinct originality.