excerpt: Gucci. Spring/Summer 2026 - Milan Fashion Week

 

"Can Demna rescue Gucci?  Or Trump's new found global corporatism, that'll do the trick? Pushing for an interest rate free world, where stock markets will rise exponentially unabated by tightening credit, just never mind the hyperinflation.  Actually, it is China's slump which has caused Gucci's sales via Kering, the holding company, to plunge 25% in 2025, with a frantic reshuffling of CEOs, kicking out Stefano Cantino after only one year, and replacing him with Francesca Bellettini, Kering's former Brand Manager.  Whilst Demna Gvasalia, jumped from the Kering owned Balenciaga after ten years straight into Gucci, to be its new creative director.  And so, thus the other question has to be asked.  Can Demna's antithesis fashion aesthetic, crafted from a decade of reworking Balenciaga to his own tune, be transplanted onto Gucci?

And what we have seen so far with his debut Spring, Summer 2026 collection for Gucci, is that Demna is steering a safer line over the risque, with elements of his backlash stylisations obviously evident, albeit very small..."

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(A. Glass 2025)

Full review: chiasmusmagazine.blogspot.com/2025/09/gucci-springsummer-2026-milan-fashion.html