Excerpt: Y-3. Fall 2025 - Paris Fashion Week
"...I started reviewing the collaboration over Ten years ago, so it very much falls into the heyday of the revival of the Avant-garde of the early 2000s. With the commercialisation of 2000s designer goth styles would be an obvious business decision at the time, and it made sense that a conglomerative such as Adidas had aspirations to utilize one of the originators of the look, Yohji Yamamoto. In turn, collaborate the Yamamoto brand name to the Three Stripe logo of Adidas, thus Y-3 was created.
Y-3's Fall 2025, Yamamoto has included further collaborative plays to the Adidas umbrella, including 1990s esque Japanese streetwear brand Neighborhood and Italian motorcycle leather/accessories label Dainese, which may be indicative that collaborations, via association to a conglomerate in some shape or form, is matter of survival for the smaller brands that well and truly could be struggling to survive in this cost inflated world.
Yamamoto's x Adidas x Neighborhood x Danise collection held at the Pavillon Cambon in Paris, seen within its vast brutalist setting, Omnitopia presentation, offering a darker, sassy, militarist array with elements of postmodern fused with the Avant-garde. And there no doubting the Japanese anime influences for the latest Y-3 array, more so the 1988 Manga adaptation of "Akira", refer to the neon Tokyo futurist bikie gang looks towards the end of the show."
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Full review: chiasmusmagazine.blogspot.com/2025/01/y-3-fall-2025-paris-fashion-week.html
(A.Glass 2025)
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