excerpt: Gucci. Resort 2027 - New York CIty

 

"...Demna's Gucci 'takeover' was Kering's, the holding company and mega cogometarte owner of the Gucci brand, need for the iconic Italian fashion house to return to its Tom Ford esque greatness.   And for his Resort 2027 collection it is not just a takeover of Gucci, but a revamping of Ford's New York City post 1980s sleekness, as the Georgian lays claim to Times Square, and in true Demna hyperreality, a temporary overwriting of its recent tumultuous history.  From targeted immigration arrests via Trump's Fascist militia (ICE), to an uptick in street crime.  The paradoxical contrasts could not be greater, where Deman's Balenciaga once would portray social and political commentary, even though it may have been feigned at best, with Gucci, he has revealed the runway hypercapitalism in overdrive, amists a world which has surpassed the turmoil of of the 1970s, and yet appears stuck in a prefabricated digital relay.  Maybe Demna is presenting this oxymoron, as a grand spectacle of contradictory excesses, via his grounded East European roots? 

However, the collection within an over-the-top showing, could have worked in the 1980s amidst a crumbling city and social decline, but as a recopy of past glories and creativity under strain.   As of today, if you blinked and missed it, it would've mattered."

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Full review: chiasmusmagazine.blogspot.com/2026/05/gucci-resort-2027-new-york-city.html  

(A.Glass 2026)