Azzaro. Spring 2019 Couture - Paris Fashion Week (overview)



(Images from Vogue.com and wwd.com of the public domain. All rights. Used in promotion of the designer.)

Loris Azzaro founded his signature brand in 1967, it was within its time-lime, the epitome of modern style ala the late 60s and early 70s, to which it gained more predominance, exuded a shameless hedonism aimed specifically at celebrities and the A-listed that existed fifty years ago. 

As of now, the young designer Maxime Simoëns as taken the creative reigns of Azzaro, now in his third season of couture showings of the brand.  He has reworked the 1970s once again, now a tiring echo as the trends of 2017 and 2018 seem to be stuck on a Studio 54 re-loop. 

Cocaine and excess, money and money laundering.  High life and stock market crashes.  The clothing fitted the occasion. When New York faced bankruptcy in 1977 and half the city was falling to bits, the cues of hedonistic plays remained until the eighties obliterated it. That, in all of its feigned importance of styles is attractive in its reminisce, I won't deny that, but it is a pale imitation of a faded glory.  How it fits today within a post-globalist world at a teetering point?  One can only observe Western cities feverish gentrification beginning to peel rapidly. 

So, until the end we view a simulation of cocktail dresses, slip ensembles, blazers, sheer lining, glitter and sex. 

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