Excerpt: BALENCIAGA PRE-FALL 2023.
"If one was to study Demna Gvasalia's modification of Balenciaga after he left his own brand Vetements in 2015, it would be generally acknowledged in the fashion world that Demna and his brother Guram, who is still producing under the Vetements brand name, have commercially redefined their so-called anti-fashion ethos as a marketable concept. The Gvasalia's are not what could be considered Avant-garde designers or purveyors of the risqué, rather they portray a fusion of fine tailoring with degrees of shock value as a creative insert into the fashion world. Which, as we all now now reached a crescendo with Demna's disastrous Adidas ad campaign and 2022 look book. If you are interested, I summarized the whole incident, followed by my review of Demna's Balenciaga Fall 2023 runway show for Paris Fashion Week.
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