Excerpt: BALENCIAGA PRE-FALL 2023.



 "If one was to study Demna Gvasalia's modification of Balenciaga after he left his own brand Vetements in 2015, it would be generally acknowledged in the fashion world that Demna and his brother Guram, who is still producing under the Vetements brand name, have commercially redefined their so-called anti-fashion ethos as a marketable concept.  The Gvasalia's are not what could be considered Avant-garde designers or purveyors of the risqué, rather they portray a fusion of fine tailoring with degrees of shock value as a creative insert into the fashion world.  Which, as we all now now reached a crescendo with Demna's disastrous Adidas ad campaign and 2022 look book.  If you are interested, I summarized the whole incident, followed by my review of Demna's Balenciaga Fall 2023 runway show for Paris Fashion Week.  


I have been reviewing Demna's Balenciaga shows since his debut in 2015 after taking over the reigns of the iconic brand name from Alexander Wang.  Eight years later, Demna's reworking of Balenciaga as assured that the market place, to which Balenciaga sells the most, that being China, has been maintained.  Thus, Demna knows very well that the East, more so the youth of Shanghai and Beijing have an obsession, as does the West of celebritydom, and that feigned instant connection of sharing the same space with a celebrity via social media.  Or, be it the delusion that one could emulate fame, simply by developing a mirrored presence on those 24/7 digital relays..."

___ 


(A.Glass 2023) 

Comments