EXCERPT: LOUIS VUITTON. PRE-FALL 2023 - SEOUL.

 

"...The Pre-Fall 2023 collection was held in Seoul in South Korea.  Yet, it has been a balancing act, on one hand is the geopolitical tensions with China that for the most part is very much a new Cold War and the reliant Chinese consumer that buys Western goods for prestige - Louis Vuitton is front and center as that brand.  On the other hand, the Chinese consumption engine could all but be petering out.  Thus, LVHM has utilized South Korea as a new possible growth engine, forecasted that by 2024, the South Korean consumer would buy up over $7 billion dollars worth of luxury goods from the West.  However, at this point in time the luxury goods bought by South Koreans are mostly watches and jewelry, not clothing.

Ghesquière hired Squid Game director and creator Hwang dong-Hyuk as the set designer, which visually shows how important movies and cinema production is to Ghesquière, in his projection and grand vision of the iconic French brand name.  And as mentioned, the urban future of Ghesquière's Louis Vuitton template has returned from its experimental imprint of late, to what is the calling card of technological wonder, while walking that fine line amidst a dystopian world.   And in a literal sense, as Hwang dong-Hyuk created a subterranean runway beneath Jamsugyo Bridge, which looks over the Han River in Seoul.  As the South Koreans live under a constant reminder that they could be attacked by a nuclear armed North Korea at any moment..."

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Full review: chiasmusmagazine.blogspot.com/2023/05/louis-vuitton-pre-fall-2023-seoul.html

(A.Glass 2023)