Excerpt: Y-3. SPRING 2025 - PARIS FASHION WEEK

 

"Yohji Yamamoto turns 81 this coming October, with Four decades of his signature labels under his belt, the aging master designer Twenty years ago, began a collaboration with the sportswear giant Adidas to formulate Yamamomo's Avant-garde imprint onto the Adidas three stripes.  And it has been over Ten years since I first starting writing reviews covering Y-3 shows, and in my opinion, there has been at times, a tenuous relationship with Adidas in defining the Y-3 brand.  And there is no doubting that Y-3 is a youth or so called young adult brand, and within the dynamics of time, the 20 somethings in 2002 when Y-3 was first launched, are now 40 plus year olds.  I bought a Y-3 jacket in 2013, over Ten years later, I wore the jacket till it fell apart, the back story can be read with my Y-3 Fall 2023 review.

The Avant-garde raw, tailored and unstructured looks petered out in 2018, when the majority of the smaller brands evolving about the same time as Y-3's first collection in 2002, simply could not compete or remain financially viable in an expansive world of conglomerate fashion.  That was the reality then, and the reality now.  To which many budding designers have their buy-me-out price tags on request, however, the que for any collaborative deals with the brand giants like Adidas and Puma, are now so relegated, you would fall back into the realms of luck.  Therefore, any endeavors of ambition of being bought out as a fashion creative, may indeed heed to a pointless dream..."

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Full review: chiasmusmagazine.blogspot.com/2024/06/y-3-spring-2025-paris-fashion-week.html  

(A.Glass 2024)

Fall 2025 review soon.