excerpt: Gucci. Spring/Summer 2026 - Milan Fashion Week

 

 "...Is this also Demna's way of paying homage?  Which, if that is the case you would be portraying that collective homage, at least a few seasons in, not as a debut showing. 

Tilted "La Famiglia" in a 37 lookbook collection, captured by Los Angeles photographer Catherine Opie, and referenced by Demna as the "Gucciness of Gucci", it is certainly not a groundbreaking collection, nor exceptionally innovating.  And yes, we do miss Demna's 'Balenciaga' ragtag models, replaced by a more polished and defined ensemble, with Demna's gimmicky, which we have seen before, faux red carpet expose, although this time it was in lieu of Spike Jones Gucci funded short film "The Tiger" in Milan, as a follow on from the lookbook presentation.  And overall, it does appear that Demna is attempting to return Gucci to its exclusivity, wiping away Michele Alessandro's inclusivity.   A push and pull of creativity vs corporatism. 

All eyes on Kering's share price for hints."

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(A. Glass 2025)

Full review: chiasmusmagazine.blogspot.com/2025/09/gucci-springsummer-2026-milan-fashion.html