System Studios. Men's Fall 2020 - Paris Fashion Week (overview)

Images from the designer and the public domain. Credited to the photographer/company where applicable: System Studios)

There has been a surge of emerging and established South Korea/Japanese fashion designers for this year's Fall 2020 Men's showings at Paris Fashion Week   Both Japan and South Korea have had, since the 1990s, a thriving street wear fashion industry, that focused its niche market on their home country's and more recently China.  Which has bought into the South Korean and Japanese brands with a fervor.  Whilst at the same time Asian mega department stores assited by online purchasing, such as the South Korea giant Shinsegae, the largest in the world, is now currently selling European brands such as Acne Studios, Porenza Schouler, Celine and a slew of other luxury fashion labels.  So, the cross flows of international trade remain alive and well throughout Asia, within the context of the recent infectious viral outbreak that has hit China hard.  What affect this will have, economically, on a global scale is still unknown.  In the meantime financial, consumption and luxury markets have never been more buoyant.

in 2019, the established, 30 year old South Korea brand System Studios, for the first time had an exclusive studio showing at Paris Fashion Week Spring 2020.  With hopes of having a distribution and interest from European markets.  Under the watchful eye of 032c fashion director Marc Goehring and Vetements show producer Daniel Hettmann.

System Studios designer Paik Chung revealed his Fall 2020 collection for the first time ever at Paris Fashion Week.  A look book setting that has Chung representing styles that have been cleverly portrayed, reflecting the current runway trends of fine tailored, with suiting styles that are fused with a street style ethos.  The quality is exceptional, however, with an already crowded market of the said trends, the aesthetics for System Studios aren't groundbreaking.  All the while the fashion industry is showing no signs of reducing its hyper consumption  expansion, sans some of the slow fashion rhetoric – which now is becoming diluted in its sentiment, there has never been this many brands emerging at such a rapid rate, particularly in the last couple of years.

Despite System Studios debut in its polished affair, the Fall 2020 collection presented fails to captivate in an already saturated fashion world.