Excerpt: CULT GAIA. FALL 2022
"...Fashion in the last decade has been flirting with that said period of the 1970's hedonism and 1980's excesses, by inserting the Studio 54 days of cocaine parties, disco and one night stands. Yet, we have all become so much more conservative in the 21st Centaury, despite recopying the elements of the risque and recklessness as a prepacked simulacrum relayed through our social media channels. It certainly feels less original and distinct as a aesthetical reworking, however I’ve always found it fascinating when a designer attempts to invoke the Eros of the last four decades and glamour of a period when nuclear annihilation could have happened at any point.
Does all this sound doomdayish? Maybe, but being close to the edge of destruction can and in most cases push the creative to new heights, stress when channeled into the arts can prolificate change, as we all await a counter culture that still remains illusive. Is Jasmin Larian Hekmat's Cult Gaia a sign? The name of her brand offers at least some clues in its semantics and so does the styles.
Cult Gaia's Fall 2022 lookbook collection was shot over a desert backdrop, which feels out of place for an array of satin cocktail and thigh high slip dresses, however it does, paradoxically tie in with an unforgivable natural landscape. That sweet spot of that cult of appeal, which was 1979 and 1983 shines through with Hekmat's latest collection, showing to the world that it is at ease with itself and effortlessness in the styles presented, despite the turmoil. Maybe we all should a visit that cocktail lounge at the end-of-the-world."
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(A.Glass 2022)
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