EXCERPT: HELIOT EMIL SPRING 2024 - PARIS FASHION WEEK

 

"...With AI gimmicks aside, human ingenuity will always be front and centre, albeit more costly in an inflation driven world.  And yes, AI as a superfast database, may eradicate conceptual designers and copywriters, but not just yet.  In the meantime we may see laws past to limit its effect on some human industries.  At the end of the day the Fashion industry may never completely be taken over by AI, so we're safe for now.   And Heliot Emil's Avant-garde sleekness, is still firmly intact via Juul's creative nouse.

Juul's Spring 2024 collection is one of the largest Paris Fashion Week showings at 71 pieces, and as mentioned with my Fall 2023 review of Heliot Emil, there does seem to be influence via the Gsvalia brothers of Vetements and Balenciaga fame, where their collections can run into mammoth proportions.  Which is risky for a smaller independent fashion brand to engage in, by pushing up production costs whilst creating a vast lookbook of styles..."

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Full review:  chiasmusmagazine.blogspot.com/2023/09/heliot-emil-spring-2024-paris-fashion.html

(A.Glass 2023)