fashion excerpt: Vetements. Spring 2025 - Paris Fashion Week

"Vetements is now 10 years old, or at least as a runway presentation, when the brand first appeared at Paris Fashion Week in 2016, under the Georgian brothers crafted and devised antifashion ethos.  And my first review of Vetements for their Fall 2016 showing, although subtle at that point in time, was the Gsvalia's reworking that very unique 1990s Eastern European Rave fashion, which attempted to, as a counter culture that was not a counter culture, recopy Western Europe and American street fashion with its own version of Adidas, Puma and other notable 'knock offs' of sports brands which found a place on the 48 hour dance floors of an underground rave in Tbilisi.  Demna and Guran Gsvalia, thus begun their backlash fashion showcase, with Demna in 2015 beginning his 10 year run with Balenciaga, after Alexander Wang bowed out of the same year.  Essentially transplanting the Vetements template onto the Balenciaga brand name.

And within a decade of brand name trends, both Vetements and Balenciaga have ranked as the sort after names to have visible on a piece of clothing that may have taken you Two weeks worth of a paychecks to purchase, be it that Vetements hoodie or a pair of Vetements platform boots..."

___

Full review: chiasmusmagazine.blogspot.com/2024/10/vetements-spring-2025-paris-fashion-week.html

(A.Glass 2024)