fashion excerpt: Vetements. Spring 2025 - Paris Fashion Week

"...Demna and Guran Gsvalia, thus begun their backlash fashion showcase, with Demna in 2015 beginning his 10 year run with Balenciaga, after Alexander Wang bowed out of the same year.  Essentially transplanting the Vetements template onto the Balenciaga brand name.

And within a decade of brand name trends, both Vetements and Balenciaga have ranked as the sort after names to have visible on a piece of clothing that may have taken you Two weeks worth of a paychecks to purchase, be it that Vetements hoodie or a pair of Vetements platform boots.  With Balenciaga's 10% extra price tags slightly more out of reach.  Yet, Gsvalia's simulacrum of Western pop culture holds an appealing fixture, with the late Andy Warhol interest in American post war pragmatic consumerism being that obvious influence, decreeing very correctly that in the future we are all going to be 'famous for 15 minutes', but who could have known that it would mean 15 minutes of repetitive 'fame' on a digital reloop ala TikTok (spyware and all). 

But, art and fashion are societal statements that don't require a financier, and in the 21st Century, which one can blame the 1990s, didn't just give us a lust for brand names, it offered through the internet, of that seemingly unlimited ambition of entrepreneurialism, where anyone with a mobile phone can make it..."

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Full review: chiasmusmagazine.blogspot.com/2024/10/vetements-spring-2025-paris-fashion-week.html

(A.Glass 2024)