Excerpt: Y-3. SPRING 2025 - PARIS FASHION WEEK

"Yohji Yamamoto turns 81 this coming October, with Four decades of his signature labels under his belt, the aging master designer Twenty years ago, began a collaboration with the sportswear giant Adidas to formulate Yamamomo's Avant-garde imprint onto the Adidas three stripes.  And it has been over Ten years since I first starting writing reviews covering Y-3 shows, and in my opinion, there has been at times, a tenuous relationship with Adidas in defining the Y-3 brand.  And there is no doubting that Y-3 is a youth or so called young adult brand, and within the dynamics of time, the 20 somethings in 2002 when Y-3 was first launched, are now 40 plus year olds.  I bought a Y-3 jacket in 2013, over Ten years later, I wore the jacket till it fell apart, the back story can be read with my Y-3 Fall 2023 review.

The Avant-garde raw, tailored and unstructured looks petered out in 2018, when the majority of the smaller brands evolving about the same time as Y-3's first collection in 2002, simply could not compete or remain financially viable in an expansive world of conglomerate fashion.  That was the reality then, and the reality now..."

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Full review: chiasmusmagazine.blogspot.com/2024/06/y-3-spring-2025-paris-fashion-week.html  

(A.Glass 2024)