EXCERPT: Y-3. SPRING 2025 - PARIS FASHION WEEK
"...The Avant-garde raw, tailored and unstructured looks petered out in 2018, when the majority of the smaller brands evolving about the same time as Y-3's first collection in 2002, simply could not compete or remain financially viable in an expansive world of conglomerate fashion. That was the reality then, and the reality now. To which many budding designers have their buy-me-out price tags on request, however, the que for any collaborative deals with the brand giants like Adidas and Puma, are now so relegated, you would fall back into the realms of luck. Therefore, any endeavors of ambition of being bought out as a fashion creative, may indeed heed to a pointless dream.
Of course Yamamoto is no up and coming designer, and the association with Adidas works due to Yamamoto's multi-dynamic impression of his Tokyo esque dystopian futures, akin to an Japanese manga comic, with aesthetics that could be seen as a sleeker version of Yamamoto's own signature brand including his Ready-to-Wear Y's collections. Linen and fine wools have been replaced with polyamide, nylon taffeta, gortex and cotton's. The postmodern deconstructive looks, replaced with the modernized and structured, but nevertheless balanced between a conglomerative utopia, and dystopic decline. Can both work within the same space, as an ageless paradigm?..."
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Full review: chiasmusmagazine.blogspot.com/2024/06/y-3-spring-2025-paris-fashion-week.html
(A.Glass 2024)
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