From the Chiasmus Archive: "Louis Vuitton. SPring 2024 - PAris Fashion Week"

 

"I won't go into details of the extreme opulence and excessiveness that Moët Hennessy Louis Vuitton group have committing to, in their renovation of the historic 101 Av. des Champs-Élysées, 75008 Paris, except to say that it may try and mirror  the 10,000 sqm Dior flagship store at 30 Avenue Montaigne.  Renovations are currently  ongoing at the Louis Vuitton storefront, for its renewed mega store.  And if you do see the specifications (viewable on the LVMH website) it is, despite the turmoil of our world, it is the epitome of absurd.  And as the late French philosopher Albert Camus once said, "Existence is illusory and it is eternal.”  We are living in such interesting times, balanced precariously between excesses and oblivion. You may ask; Which way will it tip?  Yes, one has to be cynical and detached, yet objectively focused on all of its illusion.  And it is the later that may materialize, in a shorter time frame.

We have two major conflicts in the world that make the first Cold War pale in comparison, and overconfidence and arrogance has reached new levels after the pandemic passed, while it had killed a large portion of the human race, we have all raced back into consumption on the hopium that the new normal will return, that being pragmatic spending of the Middle Class.  All the while new cold war foe China buys up Western luxury via its maniacal stimulus programs.  What could go wrong?  Probably a lot at this point in time, yet LVMH must commit to its budgets and shareholders, thus the extremity of the over development of their new Louis Vuitton store in Paris must go on.

And in its absurdity, the utopian futurist designer and creative director of Louis Vuitton, Nicolas Ghesquière, who has shifted back and forth from dark inclinations seen in recent showings, returned to his grandeur of a redefined 1950s - esque vision of the future that never was.  So, the Spring 2024 collection feels very positive in its overall presentation..."

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(A.Glass 2023)

Full review: chiasmusmagazine.blogspot.com/2023/10/louis-vuitton-spring-2024-paris-fashion.html