Excerpt: BALENCIAGA. PRE-FALL 2022
"...There is no doubting, aesthetically, Demna’s Georgian roots in growing up within the Communist Caucasus through the 1980s and as a young teenager in post-Communist Georgia, when it finally gained independence in 1991, has been reflected with his fashion designs. In his sardonic and subtle poke and Western excess, allowing his collections to be cleverly orchestrated with an added commentary on our obsession with the supernumerary, whilst designing for the prestige Balenciaga brand under the conglomerate Kering group. One could say that Demna also holds a degree of contradiction in his backlash of designer fashion by creating uber-styled clothes for international markets. But, very much like his brother Guram who remains at the helm Demna’s founded brand Vetements, both have tried to rewrite designer styles with their piqued Eastern European sentiment towards the luxury industry...."
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