Excerpt: Heliot Emil. Spring 2025 - Paris Fashion Week

 

"...And the brand Heliot Emil, devised by Danish brothers Julius Juul and Victor Juul, with Julius being the creative director and his brother Victor controlling the business side of the brand, have very much incorporated these disruptive aspects of 3D printing, and AI into their recent avant-grade showpieces, while maintaining the outwear, utility trend of 2014 which has somewhat dissipated over the years, in which the Juul's have held the line and have been able to further craft and refine those said elements of what was first seen Eight years ago for the brand at Paris Fashion Week, as a studio presentation.  

Without overstating so called Artificial Intelligence, Julius has harnessed the possibilities of AI as an undisciplined and at times unruly assistant, which in a philosophical way AI is: it's still learning.  But, it can, and I have used AI also within my own creative endeavors, more so to chanel test and give AI my creations, assist in ideas by what it interprets, usually it gets it very wrong, but sometimes it offers a suggestion, without intention, which can be helpful.  Or at least by redefining the AI outcome through my own human brain, to make it better.  Which is a challenge in itself.  Be it that reverse, or unorthodox way of using AI..."

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Full Review: chiasmusmagazine.blogspot.com/2024/11/heliot-emil-spring-2025-paris-fashion.html 

(A.Glass 2024)