Excerpt: Heliot Emil. Spring 2025 - Paris Fashion Week

"Disruptive technologies in fashion haven't been that disruptive, and if I think back about a decade ago when 3D Printing was seen as something that might replace humans in hand crafting garments.   Which obviously has not been the case, instead offering to the fashion designer newer and interesting designs that are either weaved into hand created styles, or as a stand alone outfit, pieced together by a human ensuring that it fits correctly onto the model.  The same could be said about Artificial Intelligence or machine learning technology, that despite some impressive aspects of creating music, and conceptual rendering, AI is a long way off from being that existential threat to human beings, creative or otherwise.

And the brand Heliot Emil, devised by Danish brothers Julius Juul and Victor Juul, with Julius being the creative director and his brother Victor controlling the business side of the brand, have very much incorporated these disruptive aspects of 3D printing, and AI into their recent avant-grade showpieces, while maintaining the outwear, utility trend of 2014 which has somewhat dissipated over the years, in which the Juul's have held the line and have been able to further craft and refine those said elements of what was first seen Eight years ago for the brand at Paris Fashion Week, as a studio presentation..."

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Full Review: chiasmusmagazine.blogspot.com/2024/11/heliot-emil-spring-2025-paris-fashion.html 

(A.Glass 2024)