excerpt:Vetements. Spring 2027 - Paris Fashion Week

 

"Could Guram Gvasalia be, albeit polished, the very last of the backlash fashion trend creators?  Which he had his brother exacerbated in 2014, when the two Georgian brothers descended on Paris with their brand Vetements, and shook it all up with their antithesis styles akin to a back alley Eastern Europe rave, in all of its DIY drug induced euphoria.   

And in true antithetical prowess, and dedicated continuity, Guram for the Vetements Spring 2027 showing, had the address for the guests at 22 Rue du Théâtre, which is the official address for the Novotel Paris Centre Tour Eiffel.  But, rather than than the hotel's snazzy convention areas, and scenic meeting rooms, the guests were redirected to the underground basement, and then lead down into a brutalist, industrial concrete traffic tunnel which passes directly beneath the hotel structure.  Cool huh?..."

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Full review: chiasmusmagazine.blogspot.com/2026/07/vetements-spring-2027-paris-fashion-week.html

(A.Glass 2026)