Rick Owens Spring 2014 - Paris Fashion week (September 2013)

(Photo NYmag.com.  All credit due)

See this is what it is all about.  Dismantle hype, usually some of the hollowness of the fashion industry - which is 'aesthetics' underneath the clothes.  Reconfigure the idea of what a 'model' is (which can be anyone) and choose a Step Team to model your clothing - which is the aesthetic and  representation of the creative.  Why this works, is because it causes ideas to strengthen and pushes concepts into an industry which has become slightly stale.

Well done Rick Owens.