EXCERPT: VETEMENTS. SPRING 2024 - PARIS FASHION WEEK

 

"...Guram who, after missing a few seasons, comes back with a collection that is over 70 pieces, more so presenting his Spring 2024 stylizations with even more excessive selling points, attributing to the extra oversizing of garments and the toying with couture, by calling the collection couture when it is not.  The antiestablishment message is probably wearing thin, even as a Vetements gimmick.   But, regardless it is the kitsch value or devaluing of excess, by making it exclusive which does hold an appeal.  Would you like to own a Vetements piece for that sake? 

The artistic idealism to create exclusivity to protest against excess is not a new concept, the Italian conceptual designers and architects of the 1960's and 1970's such as Archizoom Associati and Superstudio cleverly reinforced the idea that their designer furniture was to be so expensive and out reach for the consumer, in light of the onslaught of shopping malls filled with cheap furniture and homewares.   It becomes a spectacle against consumerism..."

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Full review: chiasmusmagazine.blogspot.com/2023/07/vetements-spring-2024-paris-fashion-week.html 

(A.Glass 2024)