EXCERPT: CHANEL. HAUTE COUTURE 2023 - PARIS FASHION WEEK.

 

"...How does chaos and turmoil affect luxury fashion brands?  In a lot of ways in can hold a significant impact, sales of items decline when consumer confidence begins to dwindle.  And it is most likely dwindling.  And I wonder if this could be the reason that Viard is reducing her avant-garde stylizations of prior seasons to its original template.  Not as a symbolism in referencing the turmoil our world, that we are currently surrounded by, but the internal battle that is always of the self.  Viard may be looking to simplify her collections, in a possible way of resetting herself within the Chanel brand name.   But, I feel she has attempted this already with prior showings for Chanel.  So, the question has to be also asked.  How far does one go back in its attempt at redefining an artistic concept?  Which in the end, Viard may end up returning back to the Karl Lagerfeld Chanel structure."    

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(A.Glass 2023)

Full review: chiasmusmagazine.blogspot.com/2023/07/chanel-haute-couture-2023-paris-fashion.html