Excerpt: YOHJI YAMAMOTO. SPRING 2024 MEN'S - PARIS FASHION WEEK.
"There is one look that many Avant-grade fashion brands over the years have tried to achieve, but many have failed, and it is of the worn or used styles. A tricky aesthetic to devise into a fashionable concept and more or less it does lose out to the desire for the factory new, rather than a second hand stylization. The thrift looks of the last five years did not materialize as a marketable product, this maybe testament ala the ex-creative designer of Gucci Alessandro Michele attempt at redefining Gucci. And it was the clean corporate branding of the iconic Italian fashion house that held out in its materialist cue, for the many wishing to be graced by its polished exclusivity. Despite Michele's fascination with these worn and second hand styles, as a beloved homage to the longevity of exclusive designer brands like Gucci. In the end, it was a short lived representation.
However, the master Japanese designer Yohji Yamamoto has been breaking down and revamping his own signature label for over forty years..."
___
(A.Glass 2023)
Comments
Post a Comment