EXCERPT: Y/PROJECT SPRING 2024 - PARIS FASHION WEEK.
"...Y/Project is one those brands which has endured, that despite emerging from the fading avant-garde trend of the 2010, which has since petered out almost entirely, with slew of label's that have folded, and only a handful of brands have remained. Which would show the shrewdness of Martens, who could reshape Y/Project as a exclusive designer brand, that would appeal to younger markets. Y/Project as a label is thirteen years old, which is young in fashion industry years, yet measured against the fickleness of want-it-now societal trends, a brand being over ten years in the fashion world is actually considered old.
Yet, Martens has held the line with his collections over the years, and as mentioned, while maintaining the sex appeal with his pinch and whirl tweaks with its avant-garde appeal. And there is no doubting his attention to detail and ability to meld the layering of fabrics with exceptional pattern work, giving Y/Project its distinction within designer fashion..."
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