fashion excerpt: Heliot Emil Spring 2024 - Paris Fashion Week

 

"...At the end of the day the Fashion industry may never completely be taken over by AI, so we're safe for now.   And Heliot Emil's Avant-garde sleekness, is still firmly intact via Juul's creative nouse.

Juul's Spring 2024 collection is one of the largest Paris Fashion Week showings at 71 pieces, and as mentioned with my Fall 2023 review of Heliot Emil, there does seem to be influence via the Gsvalia brothers of Vetements and Balenciaga fame, where their collections can run into mammoth proportions.  Which is risky for a smaller independent fashion brand to engage in, by pushing up production costs whilst creating a vast lookbook of styles.  Juul's latest styles offer more of his Avant-garde element, which is still trying to find a balance between developing the brand's own direction and originality.  There are a lot of styles on show, that have already been imprinted by other Avant-garde and experimental fashion designers of the last Twenty years.  So, Heliot Emil as an emerging fashion brand, needs to work through their collections, in an effort to create distinct and original looks.

This has yet to be seen."  

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(A.Glass 2023)

Full review: chiasmusmagazine.blogspot.com/2023/09/heliot-emil-spring-2024-paris-fashion.html

Spring 2025 review soon.