EXCERPT: Y/PROJECT. FALL 2024 - PARIS FASHION WEEK

 

"... And I would argue that deflated prices, with a recessionary economy actually invigorates creativity, and toughens businesses more than the long standing inflated hyperconsumption one, which has gone on unabated for awhile now.  

And even worse for creatives in a priced out world, are the conglomerates like Kering and Moët Hennessy Louis Vuitton (LVMH) who have sucked up luxury brand names and churned through countless Creative Directors to source newer markets.  All very detrimental to the smaller fashion designers who are already struggling, and with no chance in competing with these corporate entities.  They simply do not have the financial weight to offset rising prices.  All the while Kering and LVMH have cornered the fashion market, with their extravagant runway shows.  To which Demna Gvasalia of Balenciaga (Kering) comes to mind, with his latest show at Paris Fashion week that was so ridiculously over-the-top, yet his collection, overall had an amateurish backlash feel to it.  As noted in my review of his Fall 2024 showing, it was almost like a mockery of the challenge that newer fashion designers, and their brand names will have, in trying to enter this cost expensive fashion industry. 

I have been reviewing Y/Project for over 6 years, as one of the key Avant-garde brands which emerged in 2010 created by the late Yohan Serfaty, whoes artisan inspired, black drapey ensembles assisted in defining the trend.  To which Martens, who took over Y/Project brand after Serfaty passed away in 2013, and so did the late designer's dark and edgy stylizations..."

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Full review: chiasmusmagazine.blogspot.com/2024/03/yproject-fall-2024-paris-fashion-week.html 

(A.Glass 2024)