EXCERPT: Y/PROJECT SPRING 2024 - PARIS FASHION WEEK.
"Y/Project's postmodern inclinations, has kept Glenn Martens steady flow of unique stylisations, adding to his accentuation of mixing the eros with the avant-garde. Which, if one is to ponder on the dichotomy of the two fashion trends, it would be by is definition a relatively difficult concept to pull off. Yet, the Belgium designer has been able to devise the said combination of the amorous within his deconstruction aesthetic, as the long standing creative director for Y/Project after its founder Yohan Serfaty passed away in 2013.
Y/Project is one those brands which has endured, that despite emerging from the fading avant-garde trend of 2010, which has since petered out almost entirely, with slew of label's that have folded, and only a handful of brands have remained. Which would show the shrewdness of Martens, who could reshape Y/Project as a exclusive designer brand, that would appeal to younger markets. Y/Project as a label is thirteen years old, which is young in fashion industry years, yet measured against the fickleness of want-it-now societal trends, a brand being over ten years in the fashion world is actually considered old..."
___
Comments
Post a Comment