EXCERPT: MONCLER. FALL 2023 - LONDON FASHION WEEK
"...the brand has a star studded following, yet the exclusive party which was held once again as an all inspiring event, with DJ's, singers and art installations, is very much directed at that cornered 'puffer jacket' market that probably doesn't exist. Anymore or less as a refection of celebritydom as a VIP invite and Moncler redefining the puffer jacket as a fashion accessory. So, the absurdity of driving these Moncler events as an over the top party, seems fitting as the clothing and associated designs themselves fall firmly within that absurd imprint.
From the Mercedes Benz x Moncler collaboration is as ridicules as it looks, titled 'Mondo-G' portraying a 4WD Mercedes Benz, adored in a silver puffer jacket, covering its wheels and exterior. With its massive zip and all. To the other various other Moncler installations, that were all created with the theme of the iconic Moncler puffer; audio booths by Jay-Z, little robots modeling Moncler attire within a sterile space by Japanese musician Hiroshi Fujiwara. Rick Owens's puffy ladened sleeping pods, designed in its superfluity to sleep through the next crisis.
And finally the actual Moncler jackets and attire, but when looked at staged against the overall spectacle seemed to, ironically, become absorbed by its own puffed out exterior. Like an implosion under its own weight of excess."
Full review: chiasmusmagazine.blogspot.com/2023/02/moncler-fall-2023-london-fashion-week.html
(A.Glass 2023)
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