EXCERPT: BALENCIAGA FALL 2024 - PARIS FASHION WEEK

 

"...And if you have been following my reviews of Demna's Balenciaga, you would know that the hyperreal trumps (excuse the pun) the absurdity, which could offer, as mentioned, a contrarian charm.  Unfortunately this is not the case.  Demna's Pre-Fall 2024 collection held in Hollywood, was an overload of garishness and a veiled critique at consumption based elitism, through our beloved digital relays.

Yet, there is no doubting Demna's ability and creative undertone of reworking Eastern European 1990s rave fashion and their, at the time, desire to counterfeit American and U.K. sports brands.  When the rich and poor was more definitive in the 1980s, it was the 90s and dawn of the internet via its global interconnected networks, which ensured the mythos; that everyone could become a entrepreneurial millionaire.  Demna's rise to fame from a relatively obscure Georgian designer, debuting his avant-garde brand Vetements in 2014, then in 2015 he was picked to run the helm of Balenciaga after Alexander Wang exited the same year.  Wang had clocked up just over three years as its creative director, where Demna has now ranked up Ten years for Balenciaga.  And longevity is the key in the fashion industry, as fashion designers are considered old at 40, let alone a model who may not last past 25 on the runway.  The conglomerate run industry requires freshness and revamps at an insatiable rate..."

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Full review: chiasmusmagazine.blogspot.com/2024/03/balenciaga-fall-2024-paris-fashion-week.html 

(A.Glass 2024)