Reblog: October 10, 2020 LOUIS VUITTON. SPRING 2021 RTW - PARIS

"...Nicolas Ghesquière has returned the extravagance, via Louis Vuitton's monetary opulence, staging an all immersive experience, showcasing his Spring Summer 2021 collection at the the La Samaritaine department store in Paris, owned and newly renovated by the Louis Vuitton Moet Hennessey group.  With 360 degree cameras and motion tracking, the concept verges on being both a live runway show and a interactive lookbook affair, very cleverly done with animated 'green' screens witnessed only by the ones viewing remotely, not the socially distant and masked audience in attendance.  However, even with the carefully aligned positioning of the people seated within the La Samaritaine setting, there is an awkwardness to the crowd participation.  The attendees seem out of place, like an unnecessary prop..."

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Full review:   https://chiasmusmagazine.blogspot.com/2020/10/louis-vuitton-spring-2021-rtw-paris.html?m=1