Excerpt: DECEMBER 3, 2021. VETEMENTS. FALL 2022 (A.GLASS 2021)

"Guram Gvasalia exclusive backlash against hyper consumption holds, paradoxically an attuned perspective that his brand Vetements has been toying with since its conception. As his brother Demna offers more of a social and political in-joke portrayed through an opportunity to be at the helm of Balenciaga as its creative director, the Georgian brothers, both in their subtle and blunt ways, deliver an anti-fashion ethos which is unique to their Eastern European heritage. There has been, since Vetements inception, an obvious critique from the Gvasalia brothers of social media and the dilution of creativity to which the digitized relays feeds have on creative ideas and concepts; ensuring that everyone can become an opportunist, sans the delusional affects that Instagram carries in its recopying the cult of celebrity. In which most will end up as an empty reflection of fame and glory while befalling to the voyeuristic cues of celebrity watching and its obsession..."

Full review:  https://chiasmusmagazine.blogspot.com/2022/05/december-3-2021-vetements-fall-2022.html