Excerpt: Courrèges. Spring 2025 - Paris Fashion Week

 

"André Courrèges was the eternal optimist, a futurist who believed like many did at the time, that the technological  prowess of the 1950s, into the next decade would offer even more Utopian possibilities.  And he designed clothing to reflect this, Courrèges was by definition a modernist, he was no Avant-grade rebellious designer, nor a bohemian inspired idealist.   He represented, in classic French Utopism, what could have been an alternative take on societal progression, that technocrats hoped for, but seldom delivered, be it that mythical modernism in all of its aesthetical representation.  Yet, that hope of a modernist, futurist society was the dream, where human progression under the humanist banner would prevail, and technology would set us free.  When Courrèges passed away in 2016 at the age of 92, he left his partially owned brand, which had already gone through Four decades of private equity and holding company buyouts and restructuring.  And the finale of Courrèges, occurred Five years before the French designer's death in 2011, when he and his wife Coqueline, sold the label to advertising executives connected to the giant branding company Young & Rubicam, which Courrèges was later absorbed into the mega holding company Groupe Artemis..."

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Full review:  chiasmusmagazine.blogspot.com/2024/09/courreges-spring-2025-paris-fashion-week.html

(A.Glass 2024)